Job Description

Brand Marketing Manager- Frozen Seafood

The Brand Marketing Manager for Frozen Retail Brands will play a pivotal role in driving brand growth and consumer engagement for Rich Products' frozen retail portfolio, including SeaPak and Morey's. This role blends strategic thinking with hands-on execution to deliver integrated marketing plans that build brand equity, drive demand, and support business objectives in a dynamic and competitive category. This professional would need to live in the Saint Simons GA or Buffalo NY area to work a hybrid work schedule.

Brand Strategy & Planning

• Support the development and execution of annual brand plans for SeaPak and Morey's, aligning with consumer insights, business goals, and market dynamics.
• Collaborate with cross-functional teams (e.g., Category Business Units, Sales, Insights) to define brand positioning, target audiences, and messaging strategies.
• Analyze consumer trends, competitive activity, and market performance to identify opportunities and inform strategic decisions.

Integrated Marketing Execution

• Lead the strategy and execution of full-funnel marketing campaigns across digital, social, retail, and experiential channels to drive awareness and trial.
• Manage agency partners (creative, PR, media) to ensure brand consistency and impactful campaign delivery.
• Oversee the development of marketing assets and content, ensuring alignment with brand guidelines and campaign objectives.

Consumer & Shopper Marketing

• Develop and implement consumer promotions, in-store activations, and digital campaigns to drive conversion and loyalty.
• Partner with the Demand Creation Center of Excellence (COE) and external agencies to optimize content and media performance across digital platforms.
• Monitor and evaluate campaign performance using KPIs and ROI metrics; adjust strategies based on insights and results.

Brand Stewardship & Research

• Lead brand research initiatives to gather consumer insights and track brand health metrics.
• Maintain and evolve brand visual identity and messaging across all consumer touchpoints.
• Stay informed on industry trends and competitive landscape to proactively adapt brand strategies.

Financial & Performance Management

• Manage assigned marketing budgets, ensuring efficient allocation and tracking of spend.
• Support business case development for brand investments and measure the impact of marketing activities on brand health and financial performance.

Knowledge, Skills, and Experience

• Bachelor's degree in Marketing, Business, or related field. MBA preferred
• 5+ years of experience in brand marketing or consumer packaged goods (CPG), preferably in the frozen food or broader food industry.
• Strong analytical skills with experience using syndicated data (e.g., Nielsen, Circana). Scintilla preferred
• Excellent communication and presentation skills; ability to influence across levels and functions.
• Proven ability to manage multiple projects in a fast-paced, entrepreneurial environment.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

Willingness to travel up to 15% to support key initiatives and customer engagements

Compensation

In accordance with state law, the rate or range provided is a reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location. Annual Range/Hourly Rate $102,080.00 - $153,120.00

Rich Products Corporation, its subsidiaries and affiliates (Rich's), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.

Bringing Your Best Self to Work

As a family-owned company, caring for our associatestheir whole selvesis a top priority. That's why we provide benefits and tools to help our people balance the integration of work and life:

• Competitive compensation
• Health & financial benefits
• Paid time off
• Parental leave
• Family planning support
• Flexible work policy
• Associate resource groups
• Volunteering & community impact opportunities
• Holiday gatherings
• In-house taste tests (we are a food company after all)!

It's all part of how we support our family of associates. Because in the company of family, all things are possible.

Meet Rich's

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich'sInfinite Possibilities. One Family.

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